DMCA

Last updated: November 1, 2026

Jersey Loft respects copyright, and we expect the same of everyone who uses jerseyloft.shop. This page explains how a copyright owner can ask us to remove material from the site, what a valid notice must contain, how we respond, and how a person whose material was removed can respond in turn. It follows the notice-and-takedown process of the U.S. Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512. Trademark, crest and right-of-publicity concerns are handled under our Intellectual Property Policy.

What this copyright process covers

Jersey Loft is a single store selling its own range of generic soccer jerseys, shorts, training tops, hoodies, tees, beanies and mugs. There are no third-party sellers on jerseyloft.shop. Almost everything on the site is created by us, so this process mainly applies to:

• Product photographs and preview images on pages such as the Pattern & Retro Jerseys collection.
• All-over-print artwork, colourways and the generic crest drawings used on our jerseys and hoodies.
• Written content: product descriptions, help pages and any articles on the site.
• Text a customer types into a personalisation field, where that text is shown back on the site, for example in an order confirmation visible only to that customer.

Personalisation is limited to a name of up to 12 letters, a number from 0 to 99, a lettering colour and, on the Design Your Crest jersey, up to 3 initials with a crest shape. Short names and numbers are rarely protected by copyright, but if you believe a design or image on the site copies your creative work, this page is the right place to start.

What this page does not cover

A club badge, a team name, a league mark or a player’s name is usually a trademark or a publicity right rather than a copyright. Our range is designed to avoid all of these, and we decline personalisation that tries to recreate them. If your concern is of that kind, please follow the reporting steps in the Intellectual Property Policy instead. Questions about an order, a refund or a return belong on our Contact Us page.

How to write a complete copyright notice

Under the DMCA, a notice is effective only when it is written and includes substantially all of the following. Please number each element in your email so we can confirm nothing is missing.

1. A physical or electronic signature of the copyright owner or of a person authorised to act on the owner’s behalf. A typed full name at the end of the email counts as an electronic signature.
2. Identification of the copyrighted work you believe has been infringed. If several works are involved, a representative list is acceptable. A link to where your original is published helps us compare.
3. Identification of the material you believe is infringing, with enough detail for us to find it. Give the exact URL of every page, and say which image or passage on the page you mean.
4. Your contact information: full name, postal address, telephone number and email address.
5. A statement that you have a good-faith belief that use of the material in the way complained of is not authorised by the copyright owner, its agent or the law.
6. A statement that the information in the notice is accurate and, under penalty of perjury, that you are the copyright owner or authorised to act on the owner’s behalf.

Send the notice to support@jerseyloft.shop with the subject line “Copyright notice”. Attach screenshots if they help show the match, but always include the URLs as text too. Please do not send original artwork files we do not need.

A worked example

Imagine you are an illustrator who published a splatter-paint pattern online, and you believe the artwork on one of our goalkeeper jerseys copies it. A complete notice would link to your published pattern, give the URL of our product page, say which jersey image matches, give your name, address, phone and email, include the two required statements and end with your typed full name. With that in hand we can start our review the moment we read it.

Common reasons a notice stalls

• A link to our home page or a whole collection instead of the exact product URL. We carry many similar jerseys, so we need the specific page.
• No description of the original work, or a link to it that does not open.
• The good-faith statement or the accuracy statement under penalty of perjury is missing.
• The notice is sent by someone acting for the owner but does not say who the owner is or how the sender is authorised.
• The complaint is really about a team name, badge or player, which is a trademark or publicity question handled under a different process.

None of these end the matter. We simply write back, explain what is missing and wait for your reply before the review continues.

Sending notices for several items

If you believe more than one product uses your work, list every URL in a single email and say which work each one relates to. One numbered list is easier for both of us than a series of separate emails, and it lets us review related items together.

What we do when your notice arrives

We reply within 24 hours on business days to confirm we have the notice. If an element is missing, we tell you which one, so you can send it.

When a notice is valid, we act promptly to remove or disable the material. When the material is our own product image or artwork, we take the product offline while we review, and we tell any customer with an open order for it what that means for them.

If your order is affected

Suppose you ordered an Adult L Tropical Leaf Away jersey and the design is withdrawn after a valid notice before your order ships. We email you, offer another design and, if you prefer, cancel and refund the order in full to your original payment method. If the jersey has already reached you, it is yours. Our Returns & Exchanges Policy still gives you 60 days to send it back with a free return label if you would rather not keep it.

Counter-notification if your material was removed

If material you supplied was removed and you believe that happened because of a mistake or misidentification, you may send a counter-notification to support@jerseyloft.shop with the subject line “Counter-notification”. It must include:

1. Your physical or electronic signature.
2. Identification of the material that was removed and the location where it appeared before removal.
3. A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification.
4. Your name, address and telephone number, and a statement that you consent to the jurisdiction of the federal district court for the judicial district of your address (or, if your address is outside the United States, any judicial district in which Jersey Loft may be found), and that you will accept service of process from the person who sent the original notice or that person’s agent.

We forward a valid counter-notification to the person who sent the original notice. As the DMCA provides, we may restore the material not less than 10 and not more than 14 business days after we receive the counter-notification, unless the original complainant first tells us they have filed a court action seeking to stop the activity.

Accuracy, good faith and false claims

Section 512(f) of the DMCA provides that anyone who knowingly and materially misrepresents that material is infringing, or that it was removed by mistake, may be liable for damages, including costs and attorneys’ fees. Please send a notice only for work you own or are authorised to protect, and consider fair use and similar exceptions before you send one. If you are not sure whether something infringes your rights, you may want independent legal advice first.

We may share a copy of a notice, with personal details withheld where the law allows, with the person whose material was removed, so they can understand the claim and respond.

Repeat infringement

Our customers do not upload images or artwork to jerseyloft.shop; personalisation is limited to short text fields. Even so, if an account repeatedly submits material that infringes copyright, we may refuse further orders from it and close the account under our Terms of Service.

How we keep our own range clear of copying

Prevention is better than takedown. Every pattern, colourway and crest outline in the range is drawn as a generic design. We do not trace other people’s artwork, and we do not take photos from other websites to use as our product images. Personalised orders are printed exactly as typed, which is why we check name and initials fields for anything that copies a protected identity before production, as described in our Intellectual Property Policy.

Questions from customers

Some customers ask whether wearing or posting photos of their own Jersey Loft shirt could cause a copyright problem. It does not: you own the shirt you bought, and photos you take yourself are yours. What you may not do is copy our artwork onto other products for sale. Others ask whether they can send a picture of a favourite club shirt for us to copy. We cannot, because that shirt’s design belongs to someone else, but our Crest Design Jerseys and Name & Number Jerseys let you make a shirt that is yours alone.

Where to send copyright notices

All copyright notices and counter-notifications go by email to support@jerseyloft.shop. We reply within 24 hours on business days. Postal correspondence can be addressed to Jersey Loft, 70 Cobbleridge Lane, Manorville, NY 11949, US, but email is much faster and is the channel we monitor every business day.

For anything that is not a copyright matter, such as an order question, visit Contact Us or open a request on our Submit Ticket page. How we handle the personal details included in a notice is explained in our Privacy Policy.